Serious about Quality?

Grow Sigma cylinders brand recognition and establish Sigma as experts among our target.

team

Dentsu Creative Ghana

skills

Catalog Design

Design System 

Motion Graphics

Video Editing

my Role

Animation

Design System 

Catalog Design

Video Editing

Increasing Brand Recognition for Sigma in Ghana

Context

As part of Sigma Ghana’s strategy for continued growth and expansion, and recognizing the need to build and optimise Sigma’s brand, products, services and reach there was a need to come up with an integrated solution to develop it’s presence in the Ghanaian market.

Challenge: cylinders and cylinder safety practices rarely come up naturally in conversation. 

solution

The key insight : Many in our audience have little knowledge about cylinder safety practices and our brand. This indicated a need to grow our brand recognition and establish Sigma as experts among our target. 

Our solution was a 360 campaign that amplified the need for safety around LPG Gas, Cylinder safety practices.  

Channels: display, video, social, print, out-of-home (OOH)

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