Grow Sigma cylinders brand recognition and establish Sigma as experts among our target.
team
Dentsu Creative Ghana
skills
Catalog Design
Design System
Motion Graphics
Video Editing
my Role
Animation
Design System
Catalog Design
Video Editing
Increasing Brand Recognition for Sigma in Ghana
Context
As part of Sigma Ghana’s strategy for continued growth and expansion, and recognizing the need to build and optimise Sigma’s brand, products, services and reach there was a need to come up with an integrated solution to develop it’s presence in the Ghanaian market.
Challenge: cylinders and cylinder safety practices rarely come up naturally in conversation.
solution
The key insight : Many in our audience have little knowledge about cylinder safety practices and our brand. This indicated a need to grow our brand recognition and establish Sigma as experts among our target.
Our solution was a 360 campaign that amplified the need for safety around LPG Gas, Cylinder safety practices.